It’s a 90-minute, working strategy session where you’ll get personalized, actionable direction from Enrico Incarnati - built to turn your content into qualified leads.

Enrico Incarnati is a seasoned social media strategist and currently, the Director of Social Media for Mel Robbins. Enrico leads full-scale content strategy and creative execution across all platforms - reaching an audience of over 40 million. Under his leadership, Mel’s Instagram grew from 4M to 12M followers and YouTube gained over 2 million new subscribers in less than a year.
But Enrico isn’t just behind the scenes of major brands - he’s built his own, too.
As a creator-turned-strategist, Enrico knows firsthand what it takes to go from overlooked to in-demand. He understands the pressure of creating content that performs and converts - and his mission is clear:
Help entrepreneurs, business owners, and brands bridge the gap between content creation and real business growth.
Enrico takes a results-driven approach, built on the belief that anyone can become known for what they do - with the right strategy, content direction, and execution.
With 10+ years of experience and a reputation for data-driven strategy, Enrico works with individuals and teams who are ready to stop guessing, stop overthinking, and start using content to scale their business with intention.
Because in today’s world, you’re not just one video away from going viral.
You’re one video away from changing your whole life.
We'll determine how you want your brand to be perceived and translate it into the messaging in your bio, content, and pinned posts.
We'll map out your content pillars, formats, posting cadence, and brainstorm ideas/hooks so you’re not guessing what to post every week.
You'll learn how/when to sell, what CTAs you use, and what the follow → DM → nurture sequence is so your content converts to clients.
We audit what’s working and what's not worth your effort
We fix your messaging (what to say + how to say it + why it converts to clients)
We build you a repeatable content system (pillars + formats + cadence)
We map the conversion path (CTAs + customer journey)
You leave with a 90-day execution plan
It’s not a discovery call. It’s a working session. We get tactical.
In 90 minutes, we do two things:
First, we diagnose.
We audit your current content and call out what’s working, what’s wasting time, and what’s blocking leads (messaging, positioning, packaging, and CTAs).
Then, we build.
We map your content system (pillars, formats, cadence), install the conversion path (how people go from post → DM/comment → inquiry), and you leave with a 90-day execution roadmap.
If you have a team or creative director, they should be on the call.
You leave with clear next steps you can actually execute.
I tailor everything to your business model, offer, audience, and goals - and we focus on the bottleneck that’s keeping your content from producing leads.
By the end, you’ll have a 90-day plan (messaging, content system, and conversion path) and understand priorities so you can implement immediately.
If you’re under $250K/year, this probably isn’t the right move (yet).
Not because I can’t help, because the leverage is different. At that stage, you probably don’t need a “content system.” You need reps, consistency, and grit.
If you’re $250K+, content becomes a growth lever. You already have something worth selling and a business that can support demand. Now we pour gas on fire.
$2,500. This allows me to work with people who are making content a priority, not just something that seems interesting right now.

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